Investing with DHA
Objective
- Sustainable long-term financial structure.
| Key performance indicator | 2011–12 target | 2011–12 achievement |
|---|---|---|
| Lessors satisfied with overall customer/property management service | 95% | 96% |
Major outcomes
- Generated $324.9 million in Sale and Leaseback (SLB) revenues in line with the Corporate Plan figure. Net profit was $16.7 million compared to a budget of $15.3 million.
- Managed the expiry of 2,668 leases by exercising options, agreeing extensions and negotiating new leases on 2,259 properties compared to a Corporate Plan figure of 2,100.
- Exceeded DHA lessor satisfaction targets with almost all aspects of sales, leasing and customer service (78% to 99% nationally).
- Fostered cooperative sale and marketing alliances with financial institutions and advisory firms, increasing SLB settlements and reinforcing DHA as a credible investment option.
- Worked on establishing alternative investment options to DHA’s conventional SLB product.
- Launched two successful pilots to sell properties under the SLB program ‘off-the-plan’.
- Established DHA Refresh, a product that enables DHA and lessors to work in partnership to upgrade properties in highly desirable locations ensuring the properties remain in DHA’s portfolio for the long-term.
- Launched The Inside Word, a seminar series exclusively for DHA lessors with specialist guest speakers.
- Implemented a new lease management system to achieve more efficient management of expiring leases.
- Launched Lessors Online, a web-based platform providing lessors with detail of their DHA property portfolios including online access to their financial statements.
- Increased public awareness of DHA’s sales activities and offerings through a multi-channel marketing campaign.