Defence Housing Australia (DHA) has been nominated as one of seven finalists for ‘Best Industry Advertising Campaign’ for the upcoming 2015 Australian Mortgage Awards
(AMA). The AMA Awards are the highlight of the mortgage industry calendar, recognising excellence and highlighting the outstanding achievements of those in the business.
‘We’ve been nominated by industry for this award, so we’re really pleased to be recognised among such major players in the financial services industry,’ Tero Blinnikka DHA Head of Marketing said
Created by McCann Sydney, and launched in April 2015, the campaign and new positioning—“Look forward”—aims to raise awareness of DHA as a national property developer, and one that builds innovative residential communities and provides housing for Defence members and their families.
‘The campaign positions the property investment solution as accessible, safe and easy to manage for all types of investors,’ Tero said.
‘With this campaign we wanted to drive home the benefits of our program, not just to investors but also to industry, and being nominated for these awards suggests that we’ve achieved this in some part.’
The winners of the AMA Awards will be announced at The Star, Sydney on 30 October 2015.